Everything started with a “Do you want to build snowman?” If you know the famous phrase you know I’m talking about the famous animated Disney film called “Frozen”. I think is amazing how Disney just made the movie and I’m pretty sure they never thought it was going to get the hype that the movie got. I mean if they needed money they go it, financially speaking Disney had just put a certain amount into the movie and the revenue was just out of this world how we would say. Disney basically did a lot of their schedule in the parks around this movie. Even in Christmas they change the entire Christmas light up castle show to have the princess and the queen of the movie in it. Meet and greets were added to both of their theme parks and a special area for kids to play with snow, ice skate and so forth.
The thing is that this big change definitely had their pro and cons in the theme parks and the guest. Some of them just really would look to get away of the park and the wait lines to this experiences but others would wait whatever it takes to get into the experience. At the end it really resulted that some of the annual pass holders for the theme parks were just tired of seeing the same thing over and over and just basically Frozen had take over everything and every single space in the parks. For example; they took out the ride at Norway in Epcot to be the next new ride, which is “Frozen” themed. The urge hasn’t started yet since they ride still under construction and maybe when it opens it will be just like it was to meet the characters from the movie about 3-6 hours wait to just see a character. Imagine how much time will be to just wait to ride an actual ride that has a time sequence in it. Disney definitely took advantage of the hype the movie cause and make revenue of everything they could no matter if they will get over board or not.
References:
North, Rachel. Wegotthiscovered.com. Retrieved March 31, 2015. http://wegotthiscovered.com/movies/movies-too-much-hype-frozen-avatar-twilight/
Nefer, Barb. Hypeorlando.com Retrieved March 31, 2015. http://www.hypeorlando.com/in-the-shadow-of-the-mouse/tag/frozen/